The private credit firm Flatbay Capital  announces its 2024-2025 expansion initiative to broaden its market reach and visibility. Managing partners, Elliot Smith and Jorge Puig spearheaded the movement by promoting and hiring several employees in Arizona, Central Texas, Colorado, and Georgia.

They now have boots on the ground in Austin, Atlanta, Denver, and Phoenix, in addition to their existing markets in Dallas-Fort Worth, Houston and San Antonio.

Since its inception in 2019, Flatbay has primarily focused on supporting small and medium-sized businesses in southeast and central Texas. Over the years, they have dipped into surrounding markets to establish a presence, and the overall feedback has been positive. Now, with a top notch team built for growth, the decision to push further beyond their boundaries is self-evident.

“This expansion is the next step in our journey to becoming a national leader in the non-bank owner-occupied CRE lending space. The last five years we’ve seen consistent portfolio growth and we definitely have a capable team to execute this. Our mindset is: the more people who are aware of us the more businesses we will be able to help with our innovative CRE lending products,” Smith says.

The expansion plan started in the third quarter of 2024 with the promotions of two BDOs, Scott Deal, Central Texas Market President, and Adam Gwin, Dallas-Fort Worth Region Manager. The goal is for them to create and manage a team in their respective regions. In the fourth quarter of 2024, Flatbay added four new hires — a BDO in Austin, Arizona, and Georgia, and a new marketing representative position in Dallas-Fort Worth.

With these new additions, the company is excited for 2025.

“2024 was a year of growth for everyone at Flatbay,” says Puig. “We pushed ourselves to go the extra mile and that’s our mindset for 2025. We have the capital, it’s just about finding those businesses that need our help. Then in 2026 and beyond we can further expand into the top twenty-five markets.”