
THE TEAM
An evolution born from commercial banking
Knowing that deserving businesses outside of the traditional banking profile were not receiving the capital needed, Jorge Puig and Elliot Smith combined their commercial financing expertise to bridge the gap. Our team comes from banks such as JPMorgan Chase, Bank of America, Texas Capital, Frost, UMB, Lone Star, Amegy, Woodforest and more. At Flatbay Capital, we can be more understanding of where our clients have been, where they are now and more supportive of where they are headed.

Supporting businesses is what we do, but entrepreneurs are our why
Flatbay Capital’s mission is to deliver flexible, relationship‑driven private credit that adapts to each borrower’s unique circumstances, supports meaningful business transitions, and remains accountable throughout the life of the capital.
OUR CORE VALUES
Built for the journey
Support business owners during periods of uncertainty and protect real estate ownership
Disciplined underwriting
Every decision is grounded in credit rigor, collateral clarity and long-term viability
Bridge to bankability
Strengthen bankers relationships and return clients back to traditional financing
REGION
TEAM MEMBER

With a background in finance and a passion for the arts, Janet is a business-savvy web and graphic designer who excels in empowering businesses through both strategic analysis and visually compelling designs. Over the past 6 years, she has collaborated with more than 25 clients across diverse industries, including technology, food and beverage, consumer products and entertainment. Integrating a deep understanding of her clients' goals with her creative process, her design style is highly adaptable and purpose-driven, ranging from sleek and sophisticated to bold and eye-catching and anywhere in between, ensuring her work always resonates with the target audience and leaves a lasting impression.
REAL TERM SHEETS + COMPETITIVE TERMS + NO DSC REQUIREMENTS


